With a strong focus on online advertising, digital marketing services in Pakistan are also seeing a boost. The need for new customers has increased tremendously and so have the prospects of finding new business opportunities. However, while getting the message across through email, text and video is fast becoming the norm, traditional media like radio and television are slowly being left behind. There are many reasons for this. One being that people are getting busier by the minute. Secondly, traditional media are generally controlled by certain firms who have a stranglehold on the market and, because of their sway, they won't be willing to lower their rates.